Digital / Marketing Manager

April 2023

Missing Piece Group is a full-service music company: a marketing and publicity agency, management company and record label.

We are looking for a Digital / Marketing Manager to join Missing Piece Group. The team develops and implements online marketing and social media strategies, initiatives and campaigns for a range of musicians, labels, live music clients and more. This successful candidate for this position will have experience in creating and managing project marketing plans for album, tour and/or media rollout campaigns. 

Responsibilities:

  • Campaign setup and management

    • Develop, implement and manage ongoing overall marketing campaigns for agency and record label projects 

    • Coordinate / manage campaign development across internal & external team members on all phases.

  • Lead digital marketing tactics and strategies

    • Roll out, manage and optimize digital ad campaigns on agency projects.

    • Research and outreach to appropriate online influencers and playlisters per project.

    • Manage ongoing rollout of social messaging and assets with each client.

    • Analysis, optimization and best practices consulting for client online channels.

    • Client CRM management, social metrics and reporting.

    • Map out and implement overall creative timeline and content calendar per project.

  • Lead project DSP / streaming outreach

    • Ongoing promotional outreach to editorial & programming teams with digital streaming and video partners.

    • Coordinate with artist team on tactics to build and engage digital audiences across channels, driving overall growth and engagement for ongoing content elements. 

  • MPG social and digital communication

    • Ongoing Spotify playlisting and outreach - manage and grow internal playlist channels.

    • Work with team to ensure ongoing flow of creative and compelling social content on MPG channels to support projects and grow overall audience.

    • MPG Website & social front-end posting, tracking & analysis

  • Client social media management

    • Analyze and advise client artists on best practices for each social media channel. 

    • Create and drive growth strategies across specific channels as part of overall campaign.  

    • Content creation and guidance as needed.

  • Overall tracking and reporting

    • Social / digital growth for client campaigns

    • Promotion / streaming outreach and results

    • Press and media as needed 


Position requirements

  • Experience (~1-2 years minimum) within music media, management, record label marketing, or related

  • Experience working with DSP / streaming services teams, 3rd party playlisters & influencers, brand marketers etc. 

  • Familiarity & experience with digital marketing & tracking tools:

    • Facebook, Instagram, Youtube advertising

    • Shortlink, pre-save, remarketing tools e.g. ToneDen, Feature.fm

    • Youtube & Google metrics, Spotify, BuzzAngle, Chartmetric commercial & streaming reporting 

    • Artist dashboard suites e.g. Spotify for Artists, Pandora AMP

  • Innate understanding of social and digital channels 

  • Compelling and creative online voice

  • Optional skills: content development & production 

    • Graphic design

    • Audio / video – podcast, basic video editing, etc 

Full-time position based in Missing Piece HQ offices in Newark, NJ or Nashville, TN; open to remote / virtual or hybrid employees as well. To apply, send resume and cover letter to info@missingpiecegroup.com.