Work with PBS and NPR outlets to ensure complete blanketing of all public media facets therein.
PBS:
- Pursue investment by PBS for production of performance pledge programs
- Placement/booking on PBS series (Austin City Limits, Live at the Artists Den, Tavis Smiley)
- PBS stations serve 80 million Americans in almost 50 million households each week
- PBS’ primetime audience is significantly larger than many cable channels including HBO, History Channel, Discovery Channel, CNN, The Learning Channel and Bravo according to recent Nielsen research
NPR:
- NPR.org has 3.5 million unique monthly visitors according to Quantcast
- Total audience of 31 million Americans each week on 860 independently operated, noncommercial public radio stations
- Morning Edition and All Things Considered are the second and third most listened to radio programs in the U.S. 13.5 million listeners tune in weekly on over 560 radio stations
- NPR appearances drive instantaneous sales increases on Amazon and impact overall weekly Soundscan numbers
- iTunes support of adult artists frequently begins after NPR highlights these acts, driving future features (and sales) at that store
Coordinate:
- All details of sales to PBS member stations
- Additional talk radio and performance opportunities in all tour markets
- Interviews/reviews on national programs including All Things Considered, Morning Edition, Fresh Air as well as All Songs Considered podcast
- Performance bookings on World Cafe, Mountain Stage, Woodsongs Radio Hour, Acoustic Cafe
- In-person interviews on local public radio programs during tours/promo tours
- Previews of content on NPR.org site, and placement/coverage on station sites and around bookings
- Pledge premium use of products on major market stations
For more detailed information: PDF – Public Television and Public Radio Marketing Proposal
