Marketing Coordinator

January 2025

Missing Piece Group is a full-service music company: a marketing/publicity agency and record label.

We are looking for a Marketing Coordinator to join Missing Piece Group. The team develops and implements marketing and social media strategies, initiatives and campaigns for a range of musicians, labels, live music clients and more. This successful candidate for this position will have experience in creating and managing project marketing plans for album, tour, concert venue and/or media rollout campaigns. 

Responsibilities:

  • Campaign setup and management for Missing Piece Group client and Missing Piece Records projects:

    • Develop, implement and manage ongoing overall marketing campaigns for agency and record label projects 

    • Coordinate / manage campaign development across internal & external team members on all phases.

  • Support and manage digital marketing tactics and strategies for all campaigns

    • Roll out, manage and optimize digital ad campaigns on agency projects.

    • Manage ongoing rollout of social messaging and assets with each client - focused on streaming / album releases and concert promotion.

    • Analysis, optimization and best practices consulting for client online channels.

    • Client CRM management, social metrics and reporting.

    • Research and outreach to appropriate online influencers and playlist curators per project.

    • Map out and implement overall creative timeline and content calendar per project.

    • Coordinate with artist team on tactics to build and engage digital audiences across channels, driving overall growth and engagement for ongoing content elements. 

  • Lead Missing Piece Group social and digital communication

    • Ongoing Spotify playlisting and outreach - manage and grow internal playlist channels.

    • Work with team to ensure ongoing flow of creative and compelling social content on MPG channels to support projects and grow overall audience.

    • MPG Website & social front-end posting, tracking & analysis

  • Client social media management

    • Analyze and advise client artists on best practices for each social media channel. 

    • Create and drive growth strategies across specific channels as part of overall campaign.  

    • Content creation and guidance as needed.

  • Overall tracking and reporting

    • Social / digital growth for client campaigns

    • Promotion / streaming outreach and results

    • Press and media as needed 


Position requirements/skills: 

  • Experience (full-time or internship) within music media, management, concert venue, record label marketing, or related

  • Experience working with DSP / streaming services teams, 3rd party playlisters & influencers, brand marketers or creators

  • Familiarity & experience with digital marketing & tracking tools:

    • Facebook, Instagram, Youtube advertising

    • Shortlink, pre-save, remarketing and ticketing platforms e.g. Feature.fm, SeeTickets, MetaPixel

    • Youtube & Google metrics, Spotify, Chartmetric commercial & streaming reporting 

    • Artist dashboard suites e.g. Spotify for Artists, Pandora AMP

  • Innate understanding of social and digital channels 

  • Compelling and creative online voice

  • Content creation, design, and production / repurposing assets - one-sheets, social content, video cutdowns using PhotoShop, InDesign, basic video editing tools. 


Full-time position based in Missing Piece HQ offices in Jersey City, NJ - hybrid basis, generally 2 days per week in office. To apply, send resume and cover letter to john@missingpiecegroup.com.